As we end the 1st term, students are completing quizzes, tests, SMART Goals and continuing to pick investment options. The freshman team “The Gamblers #Makin Bacon” (Mike M and Joe V) has demonstrated the best return out of all the class teams with their investments in NetFlix (NFLX) and iRobot (IRBT) which showed 24% and 14% returns respectively since they invested in them.
Introduction to Business
Students learned how to measure the health of an economy by looking at the trends of Gross Domestic Product, Inflation, Consumer Confidence and Unemployment. After reviewing the numbers we discovered that the US economy is showing some positive movement but the growth is slower than as seen previously in history. They also viewed how Unemployment is calculated and how the Unemployment number can continue to decrease while potential workers drop out of the workforce and remain uncounted. They saw how over time, that the non-working but eligible working population has grown at about the same rate that the unemployment rate has decreased.
The first unit has wrapped up and students took a test during this last week to demonstrate their command of the Value of Marketing, Target Marketing, the Core Functions of Marketing and the relationship between Market Segmentation, Target Markets and Customer Profile. Students did a terrific job on the tests and we can move forward next term in applying knowledge to various projects.
All classes participated this week in purchasing their stocks and seeing the results of their actions.
As a class together, we purchase Callaway Golf stock (ELY). I selected this stock for them so they could experience purchasing a stock. The stock is valued at time of purchase at about $11.60 and since students have to purchase 10 shares minimum, the impact of this purchase on their 100K portfolio is minimal.
Students were then instructed to find and research their own stocks and purchase 2 more companies in different industries and spend about 8 – 9K per stock purchase. Students also have to fill out a research report on each stock to describe the company, what sector and industry it belongs to, recent news, analyst opinion and mean price targets as well as the stocks 52 week high and low as well as the dividend payout and yield. Based on first week results we have the following teams show the best return on their portfolios:
Period 2: Team Colorful Small Mac and Cheese: Sam, Clara and Marissa
Period 3: Team Always Money in Philadelphia: Ed and Griffin
Period 4: Team Riskee Business: Victoria and Krunal
Period 6: Team Soup-A-Stars: Jessica and Meaghan M
Period 7: Team Lil Boat: Kevin, Justin and Hakeem
Students won a full size candy bar and 5 points extra credit. Future wins will be based on the teams with the highest percent change in the portfolio. This week the best team overall in the High School, Team “Always Money in Philadelphia” were ranked 2nd out of 450 MA high teams and had a huge increase in performance because of an astute purchase of DECK (Decker Outdoors) which showed an increase in price over the last few trading days.
A few stocks also moved contrary to students wishes such as TWTR (Twitter) which had increased in price, then decreased and stayed there after purchasing interest in the company dwindled.
The Stock Market Game kicks off next week and all students have been preparing this week learning about different business formation types (Sole Proprietors, Partnerships and Corporation). They discovered the 5 key reasons businesses incorporate: limited liability, long life, ease of transferring ownership, specialized management and of course, meet capital expansion needs. Key terms were introduced including Large Cap, Mid Cap and Small Cap coupled with risk tolerance. We explored how to calculate return on investment and what dividends are.
Students thought about what to purchase with 100K in preparation for this understanding how much money they actually have when we start the game (100K to spend on stocks). I encouraged them to spend it all on things and many students were hard pressed to spend it all. Cars were often the large purchase item of choice and one group decided to build a traveling zoo in a used RV with a variety of animals for which they found prices! Yet another group developed a business plan so that the 100K would generate even more income.
Most students, when asked what they want to learn, want to understand when and what to buy for stocks. Next week they’ll learn the basics on how to read stock research reports and get a feel for what data to review before making a purchasing decision. They will also find many other sources helpful and I have attached one article below giving some insight how to figure out when to make a move on a stock.
Great article about how to maybe pick stocks about to be major movers: https://www.thestreet.com/story/13837018/1/7-breakout-stock-spiking-on-big-volume.html
All students are encouraged to join DECA, a business club at the high school which is part of a state and international organization. Students were all sent information about the club and parents and students can ask Mrs. Anderson any questions they have about the club. Sign up should happen by the end of this week (Sept 30), as club meetings start next week, Thursday October 6th. We have various meeting times to meet the busy needs of our students and will meet every other week until our first competition December 15.
Intro to Business
Introduction to Business classes had their first open note quiz on their notes. We spent time discussing the pros and cons of the profit motive in a market economy (like what the US has) and then discussed the pros and cons of a command economy (such as what we see under communism). To improve their understanding of life in a command economy, students are reading 3 articles (2 supplied and 1 found on their own) of life in either N. Korea or Cuba. They are taking notes on their observations of life in these countries and will use that information to inform them of a project they will work with their classmates on next week.
We are taking a small hiatus from this information to learn about the stock market as the stock market game starts next week! More to come on what this experience will entail.
Intro to Marketing
Students have spend the week learning information to answer the essential question: “What is Marketing?” All students took notes on Marketing and the marketing concept (all students should know what the marketing concept is – ask them!!!) as well as notes on the Economic Benefits of marketing. Students take an open notebook quiz after the notes. Honors students read two competing articles about whether companies should listen to customers. Honors students had a lively online discussion articulating their view point.
Students are currently working on their first fun assignment to help them understand how each of the 7 functions of marketing advances the marketing concept for the product or service. I gave them the product name “Purple Flurple” and they had to develop a product or service and expound each of the 7 functions as it relates to that product.
This class is also taking a small hiatus from this information to learn about the stock market as the stock market game starts next week! More to come on what this experience will entail.
I met with all students this week one-on-one to go over their SMART Goals. Students developed a goal that they plan to achieve by the end of the term, October 28th. These goals are all written to be specific and measurable so that when I do another one-on-one mid-point check, we can evaluate the progress towards that goal.
Most students picked the goal to improve their grades in a specific class and they listed the steps needed to get there (do homework more purposefully every night, write questions when stuck on something to ask the teacher the next day, review problems from the night before once it was learned to review and re-enforce learning, start studying at least 2 days in advance, see the teacher for extra help before a test and anytime they are stuck).
Other students are working on athletic, music or self-improvement goals. I am excited to see their progress and parents feel free to ask your students’ what they are working on.
Intro to Business
Work and discussion is beginning to answer the Essential Question: What type of economy is best to help the most people in a society? Students begin this journey by understanding the difference between having no choices (command/communist society) and having lots of choices (capitalist / free market society). Student work involves taking notes, having open notebook quizzes on their note taking, then we will work on group and individual activities through out the next week supplemented by reviewing of material and supplemented information to really get a feel for the different types of economies out there.
Intro to Marketing
What is Marketing? That is this classes’ essential question. By reading recent articles in Inc.com and entrepreneur.com (honors marketing read an additional article in adweek.com about the how some companies are mainstreaming Trans Stories in ads) students learned about Marketing Tactics companies can employ to build lifelong loyalty with customers as well as all the data that is collected on them in FaceBook. Students were surprised by the data collected on “unsuspecting” consumers and felt a slight invasion of privacy that their data can be used for marketing purposes. They also realized that companies are focused and motivated profit-wise, to build customer loyalty and will do so by personalizing as much as they can as well as enabling their customers ease of ordering. Students began taking notes from their Glencoe Marketing Essentials textbook to serve as a basis of their marketing knowledge.
Students in Mrs. Anderson’s class enjoyed their first week getting to know their classmates and topics to be covered in their business class.
Goal setting via SMART goals was the focus at the end of the week. SMART goals are (Specific, Measurable, Attainable, Relevant, Rigorous, Realistic and Results Focused, and Timely and Trackable). We discussed how Cinderella’s advice in her movie “If you keep on believing The dream that you wish will come true” was not the formula for success. We realized that taking baby steps (Thank you 1991 Movie What about Bob for those inspirational ideas) towards loftier goals was the way to go.
Students developed their own SMART goal for the school year and you can ask them what they are hoping to accomplish by the end of October.
These skills are important in life and thus embedded into the business curriculum to enable students to have the skills they need to find success in whatever endeavors they pursue.
Parents, please contact me if you want to be updated on school assignments your student does in school. I can add your email into my Google Classroom and you’ll get updated on what topics and assignments they are working on.